Company name / present headquarters
Fissler GmbH / Idar-Oberstein, Germany

1845 in Idar-Oberstein as a family enterprise

Sales 2008
163 million

International activity/Foreign share of sales
Own subsidiaries and distribution partners in over 70 countries globally > 60%

729 employees worldwide

Cookware (pots, pans, pressure cookers, roasters, woks), knives, cutlery and kitchen accessories

Brand names / lines
solea®, intensa®, original pro collection®, fiamma®, viseo, black edition, family line,vitavit®

Market / brand
Fissler is one of the world's leading brands for high-quality cookware.

Recognized for branding
Fissler has one of the strongest brand names among German companies and in 2007 was recognized as a Superbrand® Germany.

Claim & positioning
Fissler. Perfect every time. Fissler stands for pleasure and passion in cooking. Because Fissler provides experts and amateurs with the right cooking tools, practical accessories, and competent support in their cooking efforts.

For more than 160 years, the Fissler name has stood for top "Made in Germany" products in quality, function and design. Production sites are in Idar-Oberstein and Hoppstädten-Weiersbach, Germany.

"LifeCare - Better Living" initiative (Patronage of Michael Glos, former German Minister of Economics and Technology)
solea® recognized as the Kitchen Innovation of the Year 2008

Stiftung Warentest, Pans 1/2008
Test winner for aluminum pans: protect emax premium, Silver for stainless steel pans: protect steelux premium

Stiftung Warentest, Knives 1/2008
Test score "Good": magic line chef’s knife

TÜV Rheinland Group, Can Openers 2007    
Test winner: Fissler magic edition line can opener

Selected Fissler inventions/highlights (over 200 patents in the last 50 years)
1892  Goulash cannon
1953  First pressure cooker with a patented multi-level valve (Fissler vitavit)
1983  original pro collection® cookware line
2006  New pans in "The Ultimate Frying System"
2007  Development of the "Cookware Worlds" guidance system
2008  solea® cookware line
2009  New vitavit® pressure cooker generation
2009  New knife lines passion, perfection and profession

Georg Thaller (President),
Heribert Bollinger

Harald-Fissler-Str. 1,
55743 Idar-Oberstein, Germany


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